How It Ticks: The Swiss Culture, Business & Life Podcast Shifting Careers? How to Reposition Your Personal Brand | Alex Mari PT1
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Mar 31, 2025 Alex Mari, a personal branding expert and strategic digital marketer, shares invaluable insights on reshaping your personal brand—especially vital for those transitioning careers. He explains why personal branding matters now more than ever and how visibility, consistency, and authenticity are critical. Alex addresses fears around self-promotion, discussing cultural differences in branding, particularly in Switzerland. He also emphasizes the need for a personal brand to reflect one's multifaceted interests beyond just job titles, making it relevant for anyone in today’s workforce.
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Personal Brand Is Your Evolving Reputation
- A personal brand is your reputation built over time and rooted in values, purpose, and authenticity.
- It requires intentional presence and evolves as your interests and contributions change.
Visibility Converts Reputation Into Opportunity
- Visibility makes you findable, memorable and positions you as a thought leader with credibility and authority.
- A visible brand attracts opportunities and creates relationships with like-minded people.
Social Media Amplifies Career Portability
- Social media broadened the reach of personal brands, making them crucial for navigating career transitions and lateral moves.
- A lifelong personal brand shows your evolution across jobs rather than acting only as a job-seeking tactic.