The Role of Technology in Financial Advisory

Advancements in technology, particularly artificial intelligence, are significantly enhancing the financial advisory process. Tools like ChatGPT serve as valuable brainstorming partners, aiding advisors in drafting content and generating innovative ideas. However, while technology can automate many tasks, the complexity of client situations often requires human insight and relationship-building, which technology cannot replicate. Therefore, while tech can streamline operations and improve efficiency, it often leads to advisors providing more extensive services to clients, potentially reducing overall profitability.