A Meeting Of The Marketing Minds [E100]

In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it’s going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

• Tony Mercury, Autoshop Solutions - https://autoshopsolutions.com/ 
• Carrie-Lynn Rodenburg, Turnkey Marketing - https://www.turnkeyautomarketing.com/ 
• Connor Tracy, Kukui - https://www.kukui.com/ 
• Kelsey Outram, Lift Auto Repair Marketing - https://liftautorepairmarketing.com/ 
• Brian & Kim Walker, Shop Marketing Pros - https://shopmarketingpros.com/ 

How To Get In Touch With the guest

Tony Mercury - https://www.linkedin.com/in/tony-mercury-759061b/

Connor Tracy - https://www.linkedin.com/in/connor-tracy-005a5663/

Carrie-Lynn Rodenburg - https://www.turnkeyautomarketing.com/contact-us/

Kelsey Outram - https://www.linkedin.com/in/kelseyoutram/

Show Notes with Timestamps

• The introduction (00:00:01) Introduction of the episode, sponsors, and special guests.
• Discussing the future of marketing (00:01:17) Conversation about the future of marketing and the gathering of various marketers in the industry.
• The significance of change in marketing (00:03:43) Discussion on the significant changes in marketing for auto repair shops over the last decade.
• Common mistakes in marketing for auto repair shops (00:05:31) Addressing common mistakes made by auto repair shop owners in their marketing efforts.
• Challenges in communication and handoff from marketing to sales (00:07:19) Challenges and issues related to communication and handoff from marketing to sales within auto repair shops.
• Role of AI and automation in marketing (00:10:08) Exploring the role of AI and automation in the future of marketing for auto repair shops.
• AI in Marketing (00:14:07) AI's role in targeting audiences and delivering custom messages through different platforms.
• Emerging Technologies for Auto Repair (00:15:10) Shift from web dominance to direct-to-consumer strategies, including online scheduling and live scheduling.
• Google's Monetization and Direct-to-Consumer Shift (00:16:11) Google's efforts to monetize and sidestep web-based processes, leading to a shift in consumer behavior.
• Omnichannel Interactions and Augmented Reality (00:18:21) Discussion on changing consumer interactions and potential future use of augmented reality in marketing and repair processes.
• Telematics and Data Privacy Concerns (00:20:42) The use of telematics in remote diagnostics and the impact of data privacy concerns on the industry.
• Marketing Differentiation and Community Involvement (00:24:38) Strategies for auto repair shops to differentiate themselves through customer-centric marketing and community involvement.
• Humanizing the Auto Repair Experience (00:28:02) The importance of humanizing the auto repair experience and leveraging social media for personal connections with customers.
• Humanized Touches and Great Reviews (00:29:00) Discussion on the importance of humanized touches and leveraging great reviews for marketing.
• Overthinking Marketing and Human Connection (00:30:10) Emphasizing the simplicity of marketing as human connection and the need for shop owners to connect with their community.
• Defining Unique Service Propositions (00:31:41) Highlighting the importance of defining what makes auto repair shops unique and understanding their unique service propositions for effective marketing.
• Underrated Marketing Tactic: Customer Testimonial Videos (00:33:05) Advocating for the use of customer testimonial videos as an underrated marketing tactic for auto repair shops.
• Consistency and Patience in Marketing (00:34:24) Emphasizing the significance of consistency and patience in marketing strategies for long-term success.
• Personal Touch and Overrated Word of Mouth Marketing (00:37:51) Discussion on the value of personal touch in marketing and the overreliance on word of mouth marketing.
• Measuring Results and Importance of Personalized Communication (00:35:20) Highlighting the importance of measuring marketing results and the impact of personalized communication, such as picking up the phone to connect with customers.
• Diversifying Marketing and Embracing Change (00:40:45) Encouraging shop owners to diversify their marketing efforts and embrace change for continuous growth and success.
• The importance of industry collaboration (00:43:09) The value of industry collaboration and the passion for helping the industry.
• Customer-centric marketing strategy (00:43:43) The importance of understanding and connecting with customers' needs and interests in marketing.
• Taking action and being patient in marketing (00:44:44) Emphasizing the need to take action in marketing, the importance of patience, and consistency in marketing efforts.
• Gratitude to listeners and sponsors (00:45:17) Expressing gratitude to the listeners and sponsors for their support and encouragement.
• Closing remarks and podcast information (00:45:52) Closing remarks, information about the podcast, and encouraging listeners to engage and provide feedback.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com