E.163 The Scary Truth Behind Your Skincare with Isobel Perl

This week, I’m joined by my friend and incredible entrepreneur, Isobel Perl — the founder of PERL Cosmetics, a skincare brand known for its minimal-ingredient, high-impact products.

PERL was born during lockdown, and thanks to Isobel’s unique approach to formulation, storytelling, and involving her community in the brand journey, it quickly gained traction. The brand launched with a British Pink Clay mask, but it was their viral lash oil — backed by glowing reviews — that truly skyrocketed PERL into success.

In this episode, we dive into Isobel’s inspiring journey of building PERL from the ground up, and what she’s learned about product development, clean beauty, and entrepreneurship along the way. We also chat about what most people don’t know about lash oils, lip oils, and the ingredients in many popular products on the market today.

We’re becoming increasingly conscious of what we put into our bodies — but are we equally mindful of what we put on our skin?

Whether you're curious about clean beauty or dreaming of launching your own brand, this episode is full of insights, inspiration, and a behind-the-scenes look at what it really takes to be a founder.

The topics we discuss are:

• Why did you start your own skincare brand
• What was missing in products on the market that made you want to create it yourself?
• How did you formulate the products?
• What is clean beauty?
• Lash serums - what don’t we know about some lash serums on the market today?
• Lip oils - it is important to know what’s inside 
• Growing on socials and the art of storytelling
• The journey of a solo founder
• Your own wellness journey
• Your morning routine

This episode was hosted and produced by Georgia Symonds

Georgia’s Instagram - click here!

For more information and other interesting articles check out our website: www.catchupsinmykitchen.com 

To check out PERL - click here

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