Secrets To Scaling Your Ecommerce Brand Ep 538: Leverage Giveaways - The New Way with Jordan West
Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact.
In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan takes you through the step-by-step process, sharing practical tips on how to set up and promote your giveaways to achieve maximum impact.
Listen and learn in this episode!
Key takeaways from this episode:
- Giveaways using King Sumo can help go viral and attract a significant number of new subscribers and followers.
- It's important to configure all integrations in the backend before starting a new giveaway.
- Duration for giveaways should be at least 2-3 weeks, and the prize offered should be substantial to attract attention and engagement.
- Collecting entries should ideally include asking for name, email, and phone number with consent and GDPR compliance.
- Organic promotion strategies involve sharing the giveaway on social media, reengaging with email and SMS lists, and potentially partnering with another brand for cross-promotion.
- Paid ads, especially video ads, can be highly effective for promoting the giveaway.
- Post-giveaway analysis is recommended to gather insights into the giveaway's performance and impact.
Recommended Tools/App:
KingSumo: https://kingsumo.com/
Facebook Pixel: https://www.facebook.com/business/tools/meta-pixel/
Zapier: https://zapier.com/
Klaviyo: https://www.klaviyo.com/
Chat GPT: https://chat.openai.com/
SendLane: https://www.sendlane.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow