Andrew Forman, CEO of Givz: $3 Million Raised to Make Donating, Not Discounts, eCommerce Brands Ultimate Growth Lever

Givz's Core Offering: Givz helps brands replace or enhance discounts with donation incentives, boosting sales and fostering customer loyalty.

Real-World Impact: A campaign with H&M showed the power of Givz, generating $150,000 in donations and converting customers as effectively as traditional discounts.

Sector Adoption: While luxury brands were the initial target, Givz has found success across various sectors, including pet, health and wellness, and CBD.

Customer Engagement: Customers are more likely to make repeat purchases and feel positively about brands that offer donation incentives rather than mere discounts.

Scalability: Givz’s approach allows brands to quickly see the value of donation incentives through simple A/B testing and site-wide campaigns.

Future Vision: Givz aims to expand beyond e-commerce to include brick-and-mortar stores and other industries, offering incentives for various customer actions.