Big Technology Podcast
How Ad Dollars, And Some AI, Might Restore Our Shared Truth — With Vanessa Otero
Sep 27, 2023
Vanessa Otero, CEO of Ad Fontes Media, discusses the urgent need for reliable news in today's polarized media landscape. She explores how misinformation affects society and the role of ad funding in supporting unbiased journalism. Otero highlights the innovative use of AI in classifying news sources while emphasizing fairness over neutrality in media trustworthiness. The conversation dives into navigating bias in ad spending and the necessity for advertisers to engage responsibly with credible outlets.
43:37
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Quick takeaways
- Ad Fontes Media rates publications based on biases, allowing advertisers to support news media that disagree without losing rooting in reality.
- Brand safety practices have inadvertently contributed to the decline of news, and Ad Fontes Media aims to help brands support reliable journalism while avoiding polarizing and misleading content.
Deep dives
The Problem of Shared Truth and Bias in News
The podcast episode discusses the problem of shared truth and bias in news. The guest, Vanessa Otero, CEO of Adfantos Media, talks about how she noticed the issue during the 2016 election when people on social media were sharing biased and unreliable sources, leading to divisions and a lack of shared truth. To address this problem, Otero's company rates news publications based on their reliability and bias, with human analysts evaluating individual articles, episodes, and content. The goal is to change the incentives in the media ecosystem and encourage brands to support high-quality journalism rather than misleading and polarizing content.
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