
Vanessa Otero
CEO of Ad Fontes Media, a company that rates publications based on bias and helps advertisers target their spending.
Top 3 podcasts with Vanessa Otero
Ranked by the Snipd community

8 snips
Oct 29, 2023 • 55min
How is bias in media related to polarization?, with Vanessa Otero
In this insightful discussion, Vanessa Otero, creator of the Media Bias Chart and founder of Ad Fontes Media, shares her expertise on media bias and its link to political polarization. She explains her team’s rigorous methods to assess media reliability and the challenges of defining bias in today's climate. Vanessa also highlights how misinformation is perceived as liberal-leaning and addresses the need for empathetic dialogue amid rising political tensions. Ultimately, they explore how reducing bias could lead to a more understanding society.

Mar 4, 2025 • 26min
Ep. 68 News Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes Media
Vanessa Otero, CEO of Ad Fontes Media, shares her fascinating journey from patent attorney to media bias expert. She discusses the rise of partisan media and its impact on journalism. Otero highlights how advertisers often block valuable news content due to keyword filtering, advocating for a more nuanced approach. She also challenges the notion that negativity in news should be avoided, suggesting it can enhance audience engagement and ad performance. This thoughtful conversation navigates the intertwining of free speech, advertising, and reliable journalism.

Jul 31, 2024 • 1h 6min
Tackling objections to reducing political polarization
Vanessa Otero, founder of Ad Fontes Media, specializes in media bias and its impact on political polarization. She discusses the skepticism surrounding efforts to bridge political divides and the misconceptions that can arise in depolarization work. Otero emphasizes the importance of empathy over contempt in communication, the complexities of political narratives, and the damaging effects of dehumanizing language. They explore techniques for respectful dialogue, urging listeners to engage with opposing views to foster understanding and reduce divisiveness.