Do This, NOT That: Marketing Tips with Jay Schwedelson Amy Porterfield!! Her NEW Email Playbook!đĽ Guru Conference Session | Ep. 466
25 snips
Dec 19, 2025 
Amy Porterfield, a renowned online marketing entrepreneur and course creator, shares insights from her newsletter overhaul after facing a drastic drop in open rates. She emphasizes the importance of authenticity, discussing how personal anecdotes enhance engagement. Porterfield also explains adapting email strategies, monitoring key metrics, and tackling negative feedback creatively. Additionally, she introduces a unique AI tool designed for her courses, arguing its superiority over generic solutions. The conversation is sprinkled with delightful nostalgia and marketing wisdom.
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Newsletter Reboot After Crash
- Amy rebuilt her long-running podcast newsletter after open rates dropped to 15â20%.
- The new, unfiltered voice caused stronger engagement and conversation across her audience.
Authenticity Wins In An AI Era
- Amy says being more of yourself matters more in the AI era because people crave human connection.
- She calls the market a "trust recession" where authenticity rebuilds trust with audiences.
Shedding Subscribers Intentionally
- Amy experienced a "shedding season" of unsubscribes and critical feedback after changing tone.
- She turned negative comments into subject-line wins and accepted that the wrong-fit people would leave.