Michael Girdley (@Girdley) and Bill D’Alessandro (@BillDA), talk about one cool Deal that has a dried fruits and nuts kiosk in Denver International airport and the other, an Innovative Deal, a professional tool created by firefighters. We also look at ways to scale these deals and the growth potential from a marketing perspective.
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Show Notes:

(00:00) - Intro
(00:45) - Our sponsor is Cloudbookkeeping.com
(02:09) - Deal 1: A nut kiosk in the Denver airport?!
(04:38) - Why is some guy in Las Vegas selling a nut kiosk in Denver?
(10:48) - What are the insights when it comes to economies to scale?
(13:05) - How to defend from a landlord trying to capture all the value from you?
(14:35) - How do we think about potential customers & walking traffic? Is there a chance of cross-selling other products? How?
(16:55) - Deal 2: A product invented by firefighters - Cool Deal Alert!
(20:55) - Growth potential of the product? Let’s talk about product design, marketing & distribution: Why is this deal so interesting?
(25:35) - Channel risk & channel dependency. What should you consider?
(28:08) - Branding & potential niches to cover?
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Links:
* https://fcbb.com/retail/denver-intl-airport/semi-absentee-owner-denver-airport-dried-fruit-and-nut-kiosks-101-20919
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Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.
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Additional episodes you might enjoy:

#106 A Pet Product and Saas business for sale. Which one do we like?
#105 How to Make Money in the E-Commerce Game - Bill D’Alessandro gives an e-Commerce masterclass - part 1
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