Business Wars Harley and the Biker Wars - The Hog Is Born | 2
Aug 19, 2019
In 1903, Harley-Davidson entered the fledgling motorcycle market, directly challenging the dominant Indian Motorcycles. As both companies navigated the dangerous world of board track racing, they faced reputational crises, with Harley distancing itself from tragedy while Indian was marked by a connection to Mexican rebel Pancho Villa. World War I becomes a game-changer, altering market dynamics. Amidst fierce rivalry and economic turmoil, both brands even consider a secret alliance to combat car manufacturers and the Great Depression.
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Harley's Humble Beginnings
- In 1903, Bill Harley and Arthur Davidson built their first motorcycle in a Milwaukee shed.
- Their brother Walter, a railroad mechanic, helped them refine and test the design.
Early Motorcycle Market
- The early motorcycle market was highly competitive, with many companies vying for market share.
- Companies like Indian capitalized on the popularity of bicycles and the demand for affordable transportation.
The Rise of Indian
- George Hendy, a bicycle racer, partnered with engineer Oscar Hedstrom to create the Indian motorcycle company.
- Indian's early success was driven by their innovative designs and effective marketing.