The Logistics of Logistics How to 10X Your Sales Pipeline with Nadine Nocero-Tye
Nadine Nocero-Tye and Joe Lynch discuss how to 10x your sales pipeline. Nadine is a partner and Vice President of Sales and Marketing at SyncShow Transportation Marketing, a company that helps transportation and logistics companies unleash their online lead generation and pipeline potential.
About Nadine Nocero-TyeNadine Nocero-Tye is a partner at SyncShow Transportation Marketing and vice president of sales and marketing. In her ten years at SyncShow, Nadine has leveraged her experience in brand building, storytelling and digital strategy to provide custom solutions. Nadine has over 15 years of experience in B2B online marketing and has worked with multiple Fortune 500 companies. She's been named a Top Female Blogger by PR Newswire, holds multiple certifications from HubSpot and Google and is an active member and former board member of Together Digital. Nadine has been featured as an expert on both NBC (WKYC) and CBS (WOIO). A native of Cleveland, Ohio, she and her family currently reside in Chicago, Illinois.
About SyncShowSyncShow Transportation Marketing helps transportation and logistics companies unleash their online lead generation and pipeline potential. We develop digital strategies that permeate sales, marketing and customer service departments. We then assist in the guidance and implementation of such strategies. Our clients benefit from our extensive experience in the transportation, shipping and logistics industry and the unique growth challenges your industry faces. As a HubSpot Platinum Partner, we're experts in marketing automation to help you use your tools to work smarter, not harder for the results you desire. If you're interested in how to 10x your marketing spend - let's talk.
Key Takeaways: How to 10X Your Sales Pipeline- Nadine Nocero-Tye is a Partner and VP of Sales at SyncShow Transportation Marketing.
- In the podcast interview, Nadine and Joe discussed how to 10X your sales pipeline.
- To 10X your sales pipeline, Nadine explains that you must focus on the following 8 areas:
- Marketing team and structure
- Value proposition
- Marketing strategy
- Website
- Goals, KPIs, and industry benchmarks
- Analytics and reporting
- Technology stack
- Templates and guidelines
- SyncShow specializes in B2B marketing for select industries including transportation and logistics.
- SyncShow follows a proven process that ensures their clients get a big return on marketing investment.
- Step 1 - Diagnostic Assessment. Using the 8 pillars described above, SyncShow assesses the current state of your company's digital presence and strategy.
- Step 2: Diagnostic Roadmap. Develop a custom diagnostic roadmap that becomes the framework for your ROI-marketing success, providing timelines, goals and expected returns.
- Step 3: Implementation. Implement the Diagnostic Roadmap, giving your company periodic progress reports and guidance to keep your business on track.
- Step 4: Maximize ROI. SyncShow drives continuous improvement to maximize the return on your company's marketing investment.