🌎 Every year, Two-Brain drops the State of the Industry report, the most complete look at what’s actually happening inside gyms. This week, John Franklin sits down with Chris Cooper to break down the 2025 numbers: why leads aren’t your problem, how semi-private models are taking over, and what’s really driving higher owner income.

The real data. The real trends. No fluff.

Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2025/

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Chris - https://www.linkedin.com/in/twobrain/ Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en Two-Brain Business (website) - https://twobrainbusiness.com/

🎙️ Listen On:

YouTube:https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes:

(0:00) Gym Industry Revenue and Coach Compensation

(0:28) Introduction to State of the Industry

(1:53) Starting a Gym from Scratch Today

(3:43) Pivoting from Group to Semi-Private Coaching

(4:40) Lead Nurture and Marketing Challenges

(6:24) Lead Source Breakdown and Content Marketing

(13:01) Revenue and Pricing Strategies

(15:16) Semi-Private Coaching and Small Group Training

(20:05) Attendance and Churn Prediction

(25:44) Profitability and Sustainability

(37:47) Future Trends and AI in the Fitness Industry

The truth about gym profitability in 2026