Are you ready to turn your ranch into a profit powerhouse? In this episode of Casual Cattle Conversations, host Shaye Wanner is joined by Ian Wheal and Suzy Wheal to explore the transformative potential of data-driven decision-making in the beef industry. Together, they dive into the concept of a full-circle beef supply chain, emphasizing mutual gain, sustainability, and profitability for ranchers of all sizes. Discover how Breeder's innovative technology is helping producers measure, manage, and improve their operations by unlocking critical insights into genetics, performance, and market trends. Whether you're curious about increasing carcass quality, reducing environmental impact, or embracing a collaborative industry mindset, this episode offers actionable strategies to help ranchers become price makers, not price takers. Tune in for a forward-thinking discussion that redefines the future of ranching.

Chapters

00:00 Introduction to the Beef Industry's Future
05:40 The Shift from Linear to Circular Beef Models
11:46 Measuring Success: Data-Driven Decisions in Ranching
16:35 Cultural Shifts and Mindset Changes in Beef Production
22:26 Overcoming Data-Sharing Fears in the Supply Chain
26:49 Building Collaborative Relationships in Beef Production
31:41 Risks and Rewards of Joining Full Circle Beef Systems
36:12 Who Should Embrace the Full Circle Beef Model?
38:43 Getting Started with Breeder and Future Initiatives

Resources:

Breedr – https://bit.ly/4frK57m 

The Ultimate Goal-Setting Guide for Ranchers – https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

RancherMinds – https://www.casualcattleconversations.com/ranchermind-events