The Google Ads Podcast Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend
Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%.
Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.
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• 💰 Achieving 31% Google Ads Return On ...
🎯 Guide to Meta Ads Targeting | Part 1:
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0:00 Intro
0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend
7:40 Audience targeting strategy
9:04 Bottom of the funnel campaign
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