276: Outcome Driven Innovation with Tony Ulwick

Unlocking Innovation with Tony Ulwick

Tony Ulwick, author of 'What Customers Want,' discusses the Outcome-Driven Innovation process and the Jobs-to-be-Done theory. He explains why 90% of new products fail and how his approach achieves an 86% success rate by focusing on unmet customer needs. Discover how AI intersects with innovation and the role of management in fostering a data-driven culture.

"People don't want the quarter-inch drill, they want the quarter-inch hole. The shift in mindset is like, we are not solution creators, we are problem solvers." - Tony Ulwick

Key Takeaways:

-What is Outcome-Driven Innovation (ODI) and why is it important? 

-How does the 'Jobs-to-be-Done' framework enhance product development?

-Why do 90% of new products fail according to Tony? 

-What role does management play in successful innovation? 

-How can AI be integrated into the innovation you're creating as a manager?

#managers #managesmarter #innovation #ai #artificial intelligence #productdevelopment #outcomes #businesssuccess

Connect with Tony Ulwick

https://strategyn.com/

https://www.linkedin.com/in/tonyulwick/

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·    LinkedIn: https://www.linkedin.com/in/audreystrong/                                   

·    LinkedIn: https://www.linkedin.com/in/cleesmith/

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