The Bottom-Up Revolution
Jessica Peacock: Fighting for a Family-Owned Grocery Store
Jan 25, 2024
Jessica Peacock, fighting to reopen her great-grandparents' neighborhood grocery store in Walnut Terrace, shares her journey through the rezoning process, discusses the importance of community involvement, and explores the social significance of the family-owned store. She reflects on her experience as a teacher, explains the concept of zoning and its impact on black communities, overcomes financial constraints and personal growth, and envisions the grocery store as a hub for community programs.
30:22
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Quick takeaways
- Jessica Peacock successfully reopened her family-owned grocery store in the Walnut Terrace neighborhood after four years of navigating complex zoning codes and obtaining permissions from the city.
- The reopening of Peacock's Market not only fulfilled Jessica's goal but also deepened her sense of belonging and community connection, as she envisions the store becoming a hub for socialization, education, and diverse cuisines in the neighborhood.
Deep dives
Reopening a Family-Owned Grocery Store in Raleigh
Jessica Peacock has spent four years working to reopen her family-owned grocery store in the Walnut Terrace neighborhood of Raleigh, North Carolina. The store, Peacock's Market, opened in the 1960s and served as both a retail space and a social gathering place for the community. Jessica's motivation to reopen the store stemmed from her deep roots in Raleigh and her desire to make a positive impact on her community.
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