Jessica Peacock: Fighting for a Family-Owned Grocery Store
Jan 25, 2024
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Jessica Peacock, fighting to reopen her great-grandparents' neighborhood grocery store in Walnut Terrace, shares her journey through the rezoning process, discusses the importance of community involvement, and explores the social significance of the family-owned store. She reflects on her experience as a teacher, explains the concept of zoning and its impact on black communities, overcomes financial constraints and personal growth, and envisions the grocery store as a hub for community programs.
Jessica Peacock successfully reopened her family-owned grocery store in the Walnut Terrace neighborhood after four years of navigating complex zoning codes and obtaining permissions from the city.
The reopening of Peacock's Market not only fulfilled Jessica's goal but also deepened her sense of belonging and community connection, as she envisions the store becoming a hub for socialization, education, and diverse cuisines in the neighborhood.
Deep dives
Reopening a Family-Owned Grocery Store in Raleigh
Jessica Peacock has spent four years working to reopen her family-owned grocery store in the Walnut Terrace neighborhood of Raleigh, North Carolina. The store, Peacock's Market, opened in the 1960s and served as both a retail space and a social gathering place for the community. Jessica's motivation to reopen the store stemmed from her deep roots in Raleigh and her desire to make a positive impact on her community.
The Challenges of Zoning and Rezoning
One of the major hurdles Jessica faced in reopening the store was the zoning and rezoning process. Zoning laws determine how land and structures can be used within a city. Peacock's Market operated before zoning regulations were put in place, so when Jessica sought to reopen the store, she had to navigate the complex zoning codes and obtain permissions from the city. Challenges included not meeting the requirements for a grocery store location, such as being on the corner of two streets and being on the first floor of an apartment building.
Perseverance and Personal Growth
Despite the challenges, Jessica persevered and successfully obtained approval from the planning commission and city council for her rezoning request. Through this process, she learned the intricacies of land use regulations and gained confidence in her own abilities. The project not only fulfilled her goal of reopening the store, but also deepened her sense of belonging and community connection. Jessica envisions the store becoming a hub for socialization, education, and bringing diverse cuisines to the neighborhood's children and residents.
Jessica Peacock is a native of Raleigh, North Carolina, and for the past four years, she’s been fighting to reopen her great-grandparents’ neighborhood grocery store in the Walnut Terrace neighborhood. The endeavor has required her to go through an extensive rezoning process, and on this week’s episode, she’s going to share what that journey has been like for her.