
The Ecommerce Alley TEA 147: An Ad Budget Management System That’ll Protect & Grow Your Bank Account
I recently had a conversation with a friend who spends $500k/mo on Meta. They’ve done it for years, but ran into a cashflow crunch and had to halt their ads to figure some things out.
This can happen to ANYBODY, so we developed an ad budget management system to protect ourselves from overspending and creating boatloads of stress that have us living on thin margin.
00:00 Intro
00:58 2 Budgeting Levels
03:25 TAPs and CAPs Overview
04:12 TAPs
09:00 CAPs
11:57 Ad Account Budgeting
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