The PR Game Has Changed – Are You Keeping Up? - Edgar Li | Horizon Search 116

Edgar Li's journey has been anything but ordinary. From coding apps to running a nightlife business, he’s taken a winding path that eventually led him to co-found PressCart, a PR platform revolutionizing how stories are told.

He dives deep into the challenges of handling PR crises, debunks the myth of "authenticity" as a universal strategy, and shares how embracing controversy can actually be a game-changer.

If you’ve ever wondered how to repair a damaged reputation or make your story truly resonate, Edgar offers a no-nonsense guide to what really matters in personal branding.

Timestamps:

0:00 - Introduction

2:16 - Startup Struggles

8:20 - Storytelling Hack

12:01 - The Truth About Being 'Authentic'

18:19 - Turn Bad Press to Gold

28:20 - Why Being Real Can Cost You Big

37:57 - How to Cut Through the Noise Online

45:45 - Changing Your Mind is a Power Move

53:38 - The PR Tool You Need

57:07 - The No-BS Guide to Entrepreneurial Success

Connect with Edgar:

https://presscart.com/ https://www.linkedin.com/in/liedgar/

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#PRStrategies #PersonalBranding #Storytelling #PressCart #EntrepreneurLife #Authenticity #ReputationManagement #PublicRelations #HorizonSearch