How to Stay Relevant with Allen Adamson | BBB 102

Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked in marketing with a broad spectrum of consumer and corporate industries.

Allen is the co-founder of a consultancy called Metaforce, and has appeared on NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal Advertising Age, USA Today, the Washington Post, and Forbes.

Today, we dive into brand relevance, how to build a brand through story telling, and the importance of knowing what makes you different.

Highlights from the episode:

- Why your brand story is so important

- How to stand out and be different in a crowded market

- Why it's so hard for a business to keep up with change

- The role of content in your brand strategy

- How any business can get noticed

- Why to not be fixated on your competitor

- Some storytelling tips for personal brands

Quotes:

"If you are telling a story, you have to keep it simple."

"Pretend you are telling your story to one person who you think is most likely to like it."

"Most businesses are struggling with the speed of change."

"Success is not just copying what everyone else is doing."

"Brands, when they are working great, are shortcuts."

Episode links:

Allen's Consultancy site: https://www.metaforce.co/

Get Allen's book at: https://www.shiftaheadbook.com/

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