The Google Ads Podcast

Google Ads Attribution Settings Explained | Part 2

Apr 24, 2025
The discussion dives into the nuances of custom goals and conversion actions, highlighting their impact on campaign performance. Listeners learn how to fine-tune their marketing funnels and the benefits of secondary conversion actions. Emerging attribution options are explored, showcasing innovative methods to optimize campaigns. The complexities of tracking conversions in today's digital landscape are addressed, along with expert tips to navigate these challenges effectively.
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ANECDOTE

Custom Goals in Complex Accounts

  • Colby Doyle shares how in complicated accounts custom goals target higher funnel steps for volume and better optimization.
  • He explains assigning different values to funnel stages to optimize campaigns despite risks of Google favoring lower value conversions.
ANECDOTE

Combining Conversion Actions

  • Glen Wilson and Colby Doyle discuss combining two middle-funnel lead gen conversion actions into one custom goal.
  • This tactic improves volume for optimization in campaigns involving offline or imported conversions.
ADVICE

Use Secondary Conversions in Custom Goals

  • You can use secondary conversion actions combined into a custom goal and assign that to campaigns.
  • This strategy allows optimizing for multiple conversion signals when direct assignment isn't feasible.
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