Emerging Trends in ETF Flows

The podcast highlights significant trends in exchange-traded fund (ETF) flows, revealing that Fidelity Investments has seen notable interest in active ETFs, which have constituted a large percentage of recent inflows. In 2025, active ETFs accounted for about 48% of total inflows, showing a strong shifting interest from passive to active investment strategies among investors. This trend is partly attributable to the need for advisors to navigate a growing array of ETF products, as the industry witnessed 72 new ETF launches in January, primarily in the active category. The growth in active ETFs indicates that advisors and investors are increasingly recognizing the benefits and unique capabilities they offer, such as tax efficiency and intraday trading flexibility.