
ETF Prime
One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds
Latest episodes

May 20, 2025 • 56min
Inside ETF Innovation: A Conversation with Tidal’s Mike Venuto
Tidal’s Mike Venuto discusses the latest in ETF innovation, from 351 conversions and the ETF share class structure to options-based strategies and leveraged products. VettaFi’s Kirsten Chang offers a tour around the world of fixed income ETFs, highlighting recent flows, new launches, and under-the-radar success stories.

May 13, 2025 • 1h 5min
Arro’s Alexandra Levis: How ETF Issuers Can Stand Out
Alexandra Levis, Founder & CEO of Arro Financial Communications, provides an in-depth look at how ETF issuers should think about approaching marketing. VettaFi’s Roxanna Islam breaks down some of the year’s top-performing ETFs, from international plays to precious metals.

May 6, 2025 • 55min
David Sharp Talks Vanguard’s 50-Year Journey, Recent Investor Behavior, and New ETFs
Vanguard’s David Sharp marks the firm’s 50th anniversary, explores recent investor behavior, and highlights several new fixed income ETFs. VettaFi’s Stacey Morris analyzes the rollercoaster year for energy ETFs.

Apr 29, 2025 • 1h 2min
Barry Ritholtz: How Not to Invest
Barry Ritholtz, Chairman and Chief Investment Officer of Ritholtz Wealth Management, breaks down the current market environment and discusses key ideas from his latest book, How Not to Invest. VettaFi’s Todd Rosenbluth offers highlights from the 2025 etf.com Awards.

Apr 22, 2025 • 57min
BNY’s Ben Slavin on ETF Trading, Flows, Share Class Structure, & Innovation
BNY’s Ben Slavin provides an in-depth look at recent ETF trading and flows, and unpacks the latest on the ETF share class structure and product innovation. VettaFi’s Kirsten Chang highlights five noteworthy ETF launches.

Apr 15, 2025 • 57min
Volatile Markets Spark Unexpected ETF Stories
VettaFi’s Cinthia Murphy looks at several surprising ETF developments from a wild week in the markets. VistaShares CEO Adam Patti highlights the firm’s unique approach to ETFs, which includes the VistaShares Target Berkshire Select Income ETF (OMAH).

Apr 8, 2025 • 41min
Mutual Fund Pioneer MFS Enters ETF Arena
MFS, which pioneered the first mutual fund in 1924, recently entered the ETF arena with the launch of five actively managed products. MFS’s Emily Dupre discusses the firm’s decision-making process around launching ETFs, their investment capabilities, and the role active management plays in a portfolio. Plus, VettaFi’s Roxanna Islam assesses the ETF impact of the recent tariffs announcement.

Apr 1, 2025 • 58min
Previewing the Annual ETF Awards
Kristin Myers, Editor-in-Chief at etf.com, offers a preview of their highly anticipated 2025 industry awards ceremony. VettaFi’s Zeno Mercer breaks down the recent surge in gold and international equity ETFs.

Mar 25, 2025 • 47min
ETF Prime: Live from Exchange!
ETF Prime Host Nate Geraci is joined by Bloomberg’s Eric Balchunas, along with VettaFi’s Cinthia Murphy and Todd Rosenbluth, to spotlight the year’s most anticipated ETF event and discuss the industry’s hottest trends.

Mar 17, 2025 • 58min
A Stroll Through ETFs with Industry Luminary Tom Lydon
Industry luminary Tom Lydon provides his unique perspective on the current ETF landscape. VettaFi’s Cinthia Murphy highlights five ETF categories that might benefit from the recent market turmoil.