
ETF Prime
One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds
Latest episodes

Jul 8, 2025 • 1h 7min
Inside Dimensional’s ETF Surge and Multi-Share Class Pursuit with Joel Schneider
Joel Schneider, Deputy Head of Portfolio Management at Dimensional, discusses the firm’s milestone as the first issuer to surpass $200 billion in actively managed ETF assets. He also delves into the hidden costs of traditional index funds and Dimensional’s pursuit of the multi-share class structure. VettaFi’s Cinthia Murphy breaks down the latest filings and launches in the buffer and synthetic income ETF space, spotlighting new offerings from ARK Invest, ProShares, Innovator, and others.

Jul 1, 2025 • 1h
Victory Capital’s Lance Humphrey on ETF Lineup, Current Markets
Victory Capital’s Lance Humphrey walks through the VictoryShares ETF lineup and shares his perspective on the current market environment. VettaFi’s Kirsten Chang highlights key takeaways from the firm’s Mid-Year Market Outlook Symposium, offering insight into how advisors are approaching portfolio allocations for the remainder of the year.

Jun 24, 2025 • 58min
Top ETF Stories of 2025: A Mid-Year Recap with VettaFi’s Todd Rosenbluth
VettaFi’s Todd Rosenbluth joins host Nate Geraci to break down the top ETF stories shaping the first half of 2025. Astoria’s Bruce Lavine dives into one of the industry’s hottest topics: 351 Exchanges – what they are and why they matter.

Jun 17, 2025 • 1h 2min
TrueMark CEO Mike Loukas Weighs In on Buffer ETF Debate
Mike Loukas, CEO of TrueMark Investments, weighs in on the growing debate over buffer products and highlights TrueShares’ innovative structured outcome ETFs. VettaFi’s Roxanna Islam covers a range of topics, including Schwab’s fee cuts, Vanguard’s multi-share class filing, the rise of private assets in ETFs, the potential for spot solana ETFs, and arguments around “first-to-file” with the SEC.

Jun 9, 2025 • 58min
What Do ETF Boards Do? MFDF’s Carolyn McPhillips Explains
Carolyn McPhillips, President of MFDF, sheds light on the evolving role of ETF directors and their growing importance as investment products become more complex – particularly in emerging areas like crypto and private assets. VettaFi’s Zeno Mercer explores artificial intelligence ETFs, highlighting new launches and offering tips to help investors navigate this rapidly expanding category.

Jun 5, 2025 • 53min
Fidelity’s Edge and the Active ETF Boom
Fidelity’s Eric Granat and Christine Thorpe spotlight the Fidelity Hedged Equity ETF (FHEQ) and the Fidelity Total Bond ETF (FBND), while VettaFi’s Todd Rosenbluth explores the rise of active ETFs, the impending ETF share class structure, and standout success stories driving the category forward.

May 27, 2025 • 1h 3min
SS&C ALPS Advisors’ Paul Baiocchi Talks Active ETFs, Thematics, & More
SS&C ALPS Advisors’ Paul Baiocchi dives into key ETF trends, from active and alternatively-weighted strategies to international and thematic ETFs. VettaFi’s Cinthia Murphy goes inside the world of S&P 500 ETFs, exploring several unique angles to the industry’s flagship products.

May 20, 2025 • 56min
Inside ETF Innovation: A Conversation with Tidal’s Mike Venuto
Tidal’s Mike Venuto discusses the latest in ETF innovation, from 351 conversions and the ETF share class structure to options-based strategies and leveraged products. VettaFi’s Kirsten Chang offers a tour around the world of fixed income ETFs, highlighting recent flows, new launches, and under-the-radar success stories.

May 13, 2025 • 1h 5min
Arro’s Alexandra Levis: How ETF Issuers Can Stand Out
Alexandra Levis, Founder & CEO of Arro Financial Communications, provides an in-depth look at how ETF issuers should think about approaching marketing. VettaFi’s Roxanna Islam breaks down some of the year’s top-performing ETFs, from international plays to precious metals.

May 6, 2025 • 55min
David Sharp Talks Vanguard’s 50-Year Journey, Recent Investor Behavior, and New ETFs
Vanguard’s David Sharp marks the firm’s 50th anniversary, explores recent investor behavior, and highlights several new fixed income ETFs. VettaFi’s Stacey Morris analyzes the rollercoaster year for energy ETFs.