Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics.

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In This Episode

How to find meaningful metrics
How to set effective goals for your top-of-funnel content
How to move past vanity metrics
How to measure the feeling your content causes rather than behavior
Why “likes” do not equal engagement

Resources

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CONEX S9: How to Turn Emotions Into Metrics