The number of awards available for auto repair shops to apply for can be overwhelming, but very few shops actually apply for them. Recognition for your shop or your staff brings many opportunities for marketing, showing appreciation, and more. Savvy shop owners will prioritize getting these awards, Listen as Kim and Brian talk about why.

Talking Points

Every year there are multiple opportunities to take advantage of awards and scholarships.
VISION (MWACA)
ASOG
AAPEX (AUTO CARE ASSOCIATION)
WOMEN IN AUTO CARE
Why nominate yourself?
You need help
You do not have the budget to attend
You want to show your team you are not afraid or too proud to take advantage of the offerings available
Why nominate others?
It’s the right thing to do.
It fits into your core values.
You want to recognize others for their contributions.
How to prep?
Start NOW. Start collecting the right types of information.
Photos
Videos
Testimonials
Know your numbers
Add all these to a Google Folder
Pay attention to the awards/scholarships available throughout the year so you can be ready next time.
You win. Now what?
Tell the world.
Don’t be too proud not to.
Share the great news.
Social
Write a blog about what it means to you
Do a video sharing your gratitude/thanks
Put it on display
Celebrate with your team
Write a press release

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Nominating + Applying for Awards [E019]