On the heels of last week's special bear market presentation comes the perfect guest for today's episode: Investor Hour veteran, software architect, and CEO of portfolio-tracking service TradeSmith Keith Kaplan.

As the threat of a recession looms, hunting for "forever businesses" while pruning portfolio losers at the right moment becomes critical for individual investors. The process can be overwhelming on your own. But TradeSmith's elegantly built trading software – the backbone of a product suite that offers everything from portfolio creation to management – distills all that complicated information into a simple, intuitive system. It's similar to what the professionals use, but it's engineered for the retail investor. 

In this week's interview, Keith explains how his company's proprietary technology strives to make investing less daunting, using easy-to-understand "stoplight system" volatility indicators and smart trailing stop alerts. After all...

As human beings, we always do the opposite of what we should be doing. We're always buying when we should be selling – when the stock has gone down. And we're selling when the stock has gone up... That's the time to lock yourself in and ride that wave to make as much profit as possible. 

Keith uses the company's software during the episode to give a rundown of the best and worst sectors to be in right now, as well as several market big dogs. He also shares the No. 1 metric that investors should home in on when researching recession-proof companies.

And he regales Dan with tales of how much hate mail TradeSmith received when it warned subscribers early of the major market slumps in 2020 and 2022 (which, of course, came true).