Ep. 1588 Crisis Of International Wine PR | wine2wine Business Forum 2022

Welcome to Episode 1588, Crisis of international wine PR with Francesco Minetti (Translated in English). This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast.

wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide.

Abstract:

Wine communication has always aimed to ensure visibility and reputation, thus allowing growth in terms of volume and value. While wine brands have increasingly sought visibility and reputation in recent years, the traditional players who can skillfully meet this need have significantly decreased in number. At the same time, the amount of easily accessible content on corporate social media sites and channels has grown exponentially. Unfortunately, these types of content rarely acquire visibility, thus creating little added value for the brand. So, can we talk about a global wine PR crisis? What kind of strategies can be adopted to handle public relations in a timely manner?

More about today’s speaker: Francesco Minetti

Francesco was born in Alba and is the owner and CEO of Well Com, the largest Italian wine communication agency. He has contributed to the international development of some of the most famous Italian brands, working for Protection Consortiums, large companies and boutique wineries. Co-presenter of the podcast “La retroetichetta”, he has developed a strategic methodology called identity-centered design and carries out academic research and mentoring for agri-food start-ups. After graduating with honors in Economics from Bocconi, he worked on financial market infrastructure in the London Stock Exchange group in Italy, England and Mongolia. For the past 10 years, he has lived between the Langhe and Milan. In addition to gastronomy and travel, he is passionate about personal growth, music and design.

Connect:

Instagram: @wineinsanremo

Twitter: @f_minetti

Linkedin: www.linkedin.com/in/francesco-minetti-/

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