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First Marketing Spark
- Russell Brunson discovered direct-response marketing at age 14 after buying a how-to-make-money kit with lawn-mowing savings.
- He read sales letters, collected direct mail, and became obsessed with learning marketing from those materials.
Bridge Old Direct Response To Digital
- Russell recognized digital channels as direct-response analogues: email = direct mail, blogs = newspapers, podcasts = radio.
- He applied proven direct-response principles to online platforms to achieve similar results cheaper and faster.
Potato Gun Product Turned Into Funnels
- Russell created a video product teaching how to make potato guns and tested it with Google ads as a college student.
- A later Google algorithm change forced him to add an upsell (a physical kit) which turned the business profitable and birthed his funnel thinking.