Odd Lots Why Tractor Supply Is One of the Most Interesting Retailers On the Planet
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Aug 24, 2023 
Michael Roberto, a Trustee Professor of Management at Bryant University and renowned for his Harvard Business School case studies, joins the discussion about Tractor Supply. They explore the company's impressive growth from a 1930s mail order business to a top farm retailer, thriving amidst a rising interest in hobby farming and pet care. Roberto highlights its community-centric retail strategy, innovative engagement practices, and how it has navigated consumer behavior changes post-pandemic, all while positioning itself for ambitious expansion.
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Judo Strategy
- Tractor Supply uses a "judo strategy" to avoid direct competition with giants like Home Depot.
- They offer an eclectic mix, selling barn paint but not kitchen paint, catering to hobby farmers.
Hiring Customers
- Tractor Supply hires its own customers to ensure employees understand the lifestyle and products.
- This approach prioritizes product knowledge over retail experience, which can be trained.
Chicken Swap
- Tractor Supply fosters community through events like chicken swaps in their parking lots.
- This experiential retail approach strengthens customer relationships and differentiates them from online competitors.