Critics at Large | The New Yorker cover image

Critics at Large | The New Yorker

How Romantasy Seduces Its Readers

Feb 13, 2025
Katy Waldman, a staff writer at The New Yorker and an expert on the romantasy genre, discusses the genre's explosive popularity post-pandemic. She highlights how works like Sarah J. Maas's series have captivated readers, especially on platforms like BookTok. Waldman reveals that romantasy taps into deep-seated desires for empowerment and intimacy, offering readers a comforting escape filled with wish fulfillment. The discussion also explores the evolving themes and tropes that resonate with younger audiences, shedding light on the intersection of fantasy and romance.
49:37

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Quick takeaways

  • The rise of romantasy exemplifies a powerful escapism, allowing readers to immerse themselves in fantastical narratives that empower and resonate with their desires.
  • Community engagement on platforms like BookTok has significantly influenced the genre, enabling readers to shape and share their preferences for specific tropes and themes.

Deep dives

The Rise of Romanticity

The popularity of the literary genre known as romanticity, a blend of romance and fantasy, has surged dramatically in recent years. Notably, five of the top ten best-selling adult books last year were authored by prominent romanticy writers like Sarah J. Maas and Rebecca Yaros, indicating a strong market demand. In just the first week of its release, Yaros' latest book sold 2.7 million copies, making it the fastest-selling adult novel in two decades. This surge in sales reflects a growing audience captivated by the engaging escapism and fantastical elements of the genre.

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