Katy Waldman, a staff writer at The New Yorker and an expert on the romantasy genre, discusses the genre's explosive popularity post-pandemic. She highlights how works like Sarah J. Maas's series have captivated readers, especially on platforms like BookTok. Waldman reveals that romantasy taps into deep-seated desires for empowerment and intimacy, offering readers a comforting escape filled with wish fulfillment. The discussion also explores the evolving themes and tropes that resonate with younger audiences, shedding light on the intersection of fantasy and romance.
The rise of romantasy exemplifies a powerful escapism, allowing readers to immerse themselves in fantastical narratives that empower and resonate with their desires.
Community engagement on platforms like BookTok has significantly influenced the genre, enabling readers to shape and share their preferences for specific tropes and themes.
Deep dives
The Rise of Romanticity
The popularity of the literary genre known as romanticity, a blend of romance and fantasy, has surged dramatically in recent years. Notably, five of the top ten best-selling adult books last year were authored by prominent romanticy writers like Sarah J. Maas and Rebecca Yaros, indicating a strong market demand. In just the first week of its release, Yaros' latest book sold 2.7 million copies, making it the fastest-selling adult novel in two decades. This surge in sales reflects a growing audience captivated by the engaging escapism and fantastical elements of the genre.
Engagement with Tropes and Themes
The podcast delves into the thematic and trope-driven nature of romanticity, where protagonists often embody young women who discover their strength through supernatural romance. The genre features familiar tropes such as enemies-to-lovers and the special heroine archetype, with characters facing and overcoming challenges in magical realms. For instance, stories often revolve around ordinary girls who find themselves in extraordinary situations, enhancing the allure of fantasy. This predictability and familiarity in storytelling provides readers with a sense of comfort and connection, allowing them to immerse themselves in the narratives.
Community and Connection
A significant aspect of the rise of romanticity is the community it fosters among its readers. Social media platforms, especially book-focused spaces like TikTok, have allowed readers to share their love for the genre and discuss the themes, characters, and tropes they enjoy. Many readers resonate with the empowering narratives of strong female heroines, and the sense of belonging to a community amplifies their enjoyment. This collective engagement creates a vibrant ecosystem where fans can express their thoughts, connect with others, and participate in shared experiences centered around the genre.
Escapism through Fantasy
Romanticity provides a form of escapism that resonates with readers seeking refuge from the complexities of modern life. In contrast to the realistic portrayals of disappointment and inequality, the genre allows individuals to explore fantastical landscapes where strong characters triumph over adversity. The listener contributions highlight how these stories evoke fond memories and a sense of empowerment, as readers can identify with the journeys of the characters. By engaging with themes of strength, romance, and adventure, romanticity becomes a source of solace and inspiration for many.
A few years back, novels classed as “romantasy”—a portmanteau of “romance” and “fantasy”—might have seemed destined to attract only niche appeal. But since the pandemic, the genre has proved nothing short of a phenomenon. Sarah J. Maas’s “A Court of Thorns and Roses” series regularly tops best-seller lists, and last month, Rebecca Yarros’s “Onyx Storm” became the fastest-selling adult novel in decades. On this episode of Critics at Large, Vinson Cunningham, Naomi Fry, and Alexandra Schwartz are joined by their fellow New Yorker staff writer Katy Waldman as they delve into the realm of romantasy themselves. Together, they consider some of the most popular entries in the genre, and discuss how monitoring readers’ reactions on BookTok, a literary corner of TikTok, allows writers to tailor their work to fans’ hyperspecific preferences. Often, these books are conceived and marketed with particular tropes in mind—but the key ingredient in nearly all of them is a sense of wish fulfillment. “The reason that I think they’re so powerful and they provide such solace to us is because they tell us, ‘You’re perfect. You’re always right. You have the hottest mate. You have the sickest powers,’ ” Waldman says. “I totally get it. I fall into those reveries, too. I think we all do.”