Business Wars Beyond Meat vs Impossible Burger | Flame Broiled | 2
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Oct 23, 2024 In 2016, two innovators, Ethan and Pat, master the game of plant-based burgers. Beyond Meat catches eyes on Wall Street while Impossible Foods enlists celebrity chefs to elevate its brand. Tension rises as both companies navigate challenges from traditional meat ranchers and face issues like supply shortages. The excitement of Impossible's launch in New York contrasts with Beyond Meat's growing popularity at Whole Foods. The battle heats up as legislation emerges, and demand for plant-based options skyrockets.
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Google's Offer
- In 2015, Google Ventures offered to buy Impossible Foods for $200 million.
- Pat Brown, the founder, rejected the offer, prioritizing his mission to change the world over a quick payout.
TED-Med Debut
- At a 2015 TED-Med conference, Pat Brown debuted the Impossible Burger to the public.
- He declared his intention to disrupt the beef industry, emphasizing the environmental impact of meat production.
Beef Industry's Counterattack
- Pat Brown received a call from a lobbyist warning him about the beef industry's plans to attack Impossible Foods.
- The lobbyist advised Brown to prepare to defend the safety of his products, especially concerning the use of heme.