"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition Harnessing the Power of Curated C-Suite Communities with Greg Raiten of The Suite
Aug 13, 2024
Greg Raiten, a former lawyer and co-founder of The Suite, dives into the fascinating world of curated C-suite communities. He shares how a simple dinner series transformed into a structured, revenue-generating platform for executives. The conversation reveals the challenges of scaling community-based businesses and the effectiveness of paid memberships. Raiten also discusses future expansions and innovative strategies for revenue through sponsorships while emphasizing the importance of collaboration among C-suite leaders.
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From Weekend Dinners To Full-Time Business
- Greg and Kieran started The Suite as a side project running curated GC dinners in 2015 while both were practicing GCs.
- The community grew organically into thousands of members before they launched paid membership and went full-time around 2018–2019.
Monetize Gradually With Sponsors First
- Launch sponsorships early to cover costs and test monetization before charging members directly.
- Introduce voluntary then paid memberships once members signal willingness to pay to create sustainable revenue.
C-Suite Problem, Cross-Function Solution
- The Suite realized the problem wasn't unique to lawyers but common across C-suite roles and built horizontally across functions.
- Their vision became a family of curated C-suite communities under one umbrella to capture synergies while keeping each community distinct.