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Harnessing the Power of Curated C-Suite Communities with Greg Raiten of The Suite
Aug 13, 2024
Greg Raiten, a former lawyer and co-founder of The Suite, dives into the fascinating world of curated C-suite communities. He shares how a simple dinner series transformed into a structured, revenue-generating platform for executives. The conversation reveals the challenges of scaling community-based businesses and the effectiveness of paid memberships. Raiten also discusses future expansions and innovative strategies for revenue through sponsorships while emphasizing the importance of collaboration among C-suite leaders.
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Quick takeaways
- The Suite evolved from informal gatherings to a revenue-generating model through paid memberships and sponsorships aimed at C-suite executives.
- Building a successful community requires fostering an environment of trust, collaboration, and quality engagement for member retention and satisfaction.
Deep dives
Evolution of The Suite
The Suite began as a side project in 2015 when co-founders Greg Raiton and Kieran, both general counsels, recognized the need for a community where C-suite executives could share experiences and best practices. Initially, they organized informal dinner series for general counsels in New York, which expanded to Boston and other locations due to positive reception. As the community grew, they encountered pivotal moments that forced them to scale their operations, leading to the implementation of a sponsorship model to fund events and support travel expenses. Eventually, they launched a paid membership model in 2018, transitioning the community from a free platform to one with multiple revenue streams.
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