Decoder Ring | Jump, Jive and Fail: The ’90s Swing Craze

Jan 29, 2025

The late '90s swing revival was full of surprises, reshaping music and dance culture dramatically. Host Willa Paskin digs into its unexpected roots, with insights from iconic bands and dancers. The Super Bowl halftime show marked a peak, but the scene's rapid fall invites reflection on authenticity versus commercialization. A unique ad campaign for The Gap brought swing into the mainstream, showcasing a creative blend of dance and fashion. Ultimately, the episode captures the enduring allure and complexity behind a musical phenomenon that many remember as just a punchline.

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ANECDOTE

Mondo's Early Love for Retro

Mondo Dorame, growing up in South Central and East L.A., embraced his unique love for old music and vintage style.
He played saxophone, frequented small clubs, and wore thrift store suits, feeling like he lived in his own world.

ANECDOTE

Scotty's Musical Journey

Scotty Morris, growing up in Oxnard, developed a passion for jazz through cartoons and played trumpet.
Like some members of Royal Crown Review, he also enjoyed punk and toured with his band, False Confession, in the 80s.

ANECDOTE

Squirrel Nut Zippers' Origins

Squirrel Nut Zippers formed in Chapel Hill, North Carolina, a fiercely independent music scene.
They stood out by embracing tuxedos and acoustic instruments, rejecting the then-popular grunge trend.

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When we recently got a couple of listener emails asking about the swing revival of the late 1990s, host Willa Paskin’s first, knee jerk reaction was just: no. She lived through it, and remembers it as being so incredibly corny and uncool. Insofar as the swing revival persists in the cultural memory, it’s usually as a punchline or as head-scratcher, a particularly odd-seeming fad.

But then we started talking to everyone who was anyone in the swing scene, from Big Bad Voodoo Daddy to the dancers in the infamous Gap khakis commercial. It turns out the 90’s swing revival is more involved, more interesting and, OK, maybe cooler than we ever imagined. It’s about an underground scene that went above ground in a major way, and how that level of success can obscure what’s happening while it’s happening—but also long after it’s over.

This episode was written and produced by Willa Paskin, Evan Chung, and Sofie Kodner with mix help from Max Freedman. Decoder Ring is produced by Willa Paskin, Evan Chung, Max Freedman and Katie Shepherd. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.

Thank you to listeners Lorraine Denman and Alex Friendly for originally asking us about the ‘90s swing revival.

In this episode, you’ll hear from Mando Dorame, Michael Moss, Scotty Morris, Tom Maxwell, Sylvia Skylar, Christian Perry, Steve Perry, John Bunkley, and Carl Byrd.

Thank you to Kerstin Emhoff, Tom Breihan, Stephanie Landwehr, and Ken Partridge, whose conversation and book Hell of a Hat: The Rise of '90s Ska and Swing was extremely helpful.

If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com. Or you can also call us now at our new Decoder Ring hotline at 347-460-7281. We love to hear any and all of your ideas for the show.

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