Book Club: The Design Of Everyday Things (Part 2) - Why You Can't Remove Emotion From Design

Disruptors and curious minds! Welcome to the Book Club. This week we're reading chapter two of 'The Design of Everyday Things' by Don Norman. Yes, we're in UX design school, seeing how lessons on great design can be thought about and used across domains, in all walks of life. Please enjoy the show - --- - - - - - - - - - - What's in the conversation? 📚 The gulf of execution V The gulf of evaluation 📚 What's going to happen V what's happened 📚 Great design affects our emotion 📚 The 7 stages of action 📚 Design psychology - how thought can't be separated from emotion 📚 Feed forward - what is it, and how is it different to feedback? 📚 3 levels of processing 📚 reflective, behavioural and visceral 📚Collaboration And much more. - --- - - - - - - - - - - Why this book, you ask? In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Here’s a quote: ‘If I were placed in the cockpit of a modern jet airliner, my inability to perform well would neither surprise nor bother me. But why should I have trouble with doors and light switches, water faucets and stoves?” And here’s another: “Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen.” Drop your comments below! - - - - - - - - - - -

👉 Watch on YouTube: https://www.youtube.com/watch?v=gdDfMZpNXV0&t=95s

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