What makes some deals a win and others a loss? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Zach Golden, Director at Anova Consulting Group, to explore how win loss analysis can be a game-changer for product managers and business leaders. Zach explains how this powerful tool uncovers customer preferences, competitive dynamics, and product-market fit—helping companies refine their strategies and sharpen their competitive edge. 

Learn why qualitative research is essential, how to use storytelling to highlight customer pain points, and how sharing win loss insights across teams can foster collaboration. Zach also offers tips on turning customer feedback into clear, actionable insights that improve both product strategies and customer retention. 

Tune in to discover how win loss analysis can help you win more deals and make smarter product decisions. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.