Marketing School - Digital Marketing and Online Marketing Tips

7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190

Feb 6, 2017

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In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
- 00:51 – Redirect all their pages to your website
01:12 – Second, use the Skyscraper Technique
- 01:19 – This was created by Brian Dean
- 01:58 – Use BuzzSumo to find people linking to the top 3 results
- 02:03 – Ahrefs is also useful
- 02:23 – The Skyscraper technique takes time, but definitely works
02:39 – Third, look at your on-page SEO and topical relevancy
- 03:00 – Change your URL structure so Google can read it
03:42 – Fourth, build a community
- 03:52 – Some 6-figure earners started by building a Facebook group
- 04:00 – Podcasts are also a good option
04:49 – Fifth, use a tool like M arket Muse which tells you what keywords are missing to better your searches
05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
- 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
06:32 – Seventh, optimize your title tags for click through rates
- 06:35 – Go to Google search, “search analytics”
- 06:49 – Make your title tags more appealing
- 06:52 – Copyblogger headline formula can give you ideas
07:52 – That’s it for today’s episode!

3 Key Points:

Try to make a deal with people who are not monetizing their high-ranking websites.
Be patient, these strategies will take time, but they are worth the wait and will be effective.
Leverage your website search console.