[Top Agency & Top Chicago Business Series] Digital Experience Design and the Agile Approach With Michael LaVista of Caxy Interactive

Michael LaVista is the Founder of Caxy Interactive, a Chicago-based custom software and technology company. Since 1999, they've been helping organizations create user-centered designs, content management systems, e-commerce, mobile application development, and much more. Over the past several decades, they have worked with clients like Motorola, Northwestern University, the University of Chicago, and the American Dental Association.

In this episode…

Digital transformation has become a buzzword, and people struggle to figure out what it means beyond deploying tech tools and frameworks. It is more about scaling processes, systems, and eventually revenue. Unfortunately, many companies complicate their digital transformation attempts, turning innovation into a burden. 

For example, when some companies try to improve the digital experience for customers, they often run into the common mistake of making customers jump through hurdles. They ask too much of the customer too early. But all the customer needs is what's necessary to get them up and running. How can you avoid these pitfalls of digital experience design? 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of Caxy Interactive, Michael LaVista. They discuss Michael's digital experience design and custom software development consulting work, the mistakes companies are making with their digital transformation efforts, how they can implement change using the agile approach, and more.