Social Media Marketing Podcast

What's Working With Short-Form Video Right Now

37 snips
Jan 8, 2026
In this episode, Pat Flynn, a renowned entrepreneur and creator of popular YouTube channels, teams up with Brock Johnson, an Instagram strategist and founder of Instaclub Hub. They dive into the potent world of short-form video, discussing how to effectively hook viewers with entertaining content. Pat emphasizes the importance of consistent posting and storytelling, while Brock shares insights on crafting engaging Reels. Together, they explore unique strategies like saving hooks and repurposing content to keep creators ahead in an ever-evolving landscape.
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ADVICE

Lead With A Visual Hook

  • Use strong visual hooks in the first frames, not just text or spoken hooks.
  • Lead with the exciting outcome (e.g., a snowboard jump) before the how-to to capture attention.
ANECDOTE

Target Pack Hunt Hook Boost

  • Pat changed scenes to zoomed-in Target search shots and saw retention explode.
  • Small framing shifts can transform boring intros into curiosity hooks.
ADVICE

Count Uploads, Not Likes

  • Post more often; quantity creates practice, experimentation, and algorithmic favor.
  • Treat posting like training: the more reps, the faster you improve.
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