
Social Media Marketing Podcast What's Working With Short-Form Video Right Now
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Jan 8, 2026 In this episode, Pat Flynn, a renowned entrepreneur and creator of popular YouTube channels, teams up with Brock Johnson, an Instagram strategist and founder of Instaclub Hub. They dive into the potent world of short-form video, discussing how to effectively hook viewers with entertaining content. Pat emphasizes the importance of consistent posting and storytelling, while Brock shares insights on crafting engaging Reels. Together, they explore unique strategies like saving hooks and repurposing content to keep creators ahead in an ever-evolving landscape.
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Consistency And A Repeatable Format
- Be consistent and publish frequently to compound learning and growth.
- Build a repeatable video framework so you always know what to create and viewers know what to expect.
Entertainment Over Pure Education
- Entertainment matters more than pure education in short form because attention is scarce.
- Mix storytelling and hooks into instructional content to keep viewers watching.
Hook Hard In The First Second
- Open with a strong one-second hook to stop the fast thumb and force a watch.
- Use open loops and retention tactics so platforms push your video to more people.




