“Our Brand Is Our Promise”: Building Trust Through Great Branding

In this episode, Kyle talks with Luke Thomas of H&L Design Build about how intentional branding and a strong team culture has fueled his company’s rapid growth. From his early career in ministry to scaling a successful design-build firm, Luke shares wisdom on leadership, delegation, financial growth, and the power of trust. Whether you’re looking to grow your team, strengthen your systems, or spend more time working on the business, this episode is packed with practical insight and real-world encouragement.

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Takeaways

Every player needs a coach, and every coach needs great players. Our brand is our promise, reflecting who we are. Trust people, even if they haven't proven their trustworthiness yet. We need to learn to delegate to avoid burnout. I was feelings over facts; now I'm facts over feelings. Investing in systems supports great people and desired outcomes. Visuals in proposals need to be next level to meet client expectations. New levels bring new challenges that require adaptation. Building a strong team culture is essential for success. Continuous learning and coaching are vital for growth. 

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Chapters

00:00 Introduction and Background 03:28 Journey into Remodeling Business 05:38 Leadership and Management Insights 08:48 Trusting and Empowering Employees 11:50 Growth and Strategic Vision 14:40 Financial Literacy and Business Growth 20:42 Navigating Financial Challenges in Business Growth 24:01 The Importance of Branding and Marketing 29:42 Building Effective Systems and Team Culture 33:40 Vision for the Future: Franchising and Beyond 38:19 Key Takeaways and Final Thoughts