EP285 | The Process To Bring Your Clinic Online

Look, things are crazy right now, and who saw this global pandemic coming? But complaining doesn't help. What does help is figuring out how to take your clinical skills online if you can't see people in person. This isn't new territory for us; we've been doing this for years and have been helping our Mastermind members rapidly build out the digital side of their businesses during this time. So, I want to share the process that's working right now to move your practice online, generate revenue digitally, and potentially build a whole new, scalable arm for your business even after things return to normal. We're talking about reaching out to past clients, defining your niche, creating killer content, mastering the sales call, crafting no-brainer offers, and then scaling what works.

🔑 Key Takeaways:

• Start with your warmest audience: Reach out to every single past client offering a free 30-minute virtual check-in (put a value on it!).
• No list? Define your niche: Get laser-focused on who you can hit a home run with (runners, CrossFitters, nutrition, etc.).
• Content is king: Create valuable content that educates and builds a bond/reciprocity, leading people to a free discovery call.
• Master the sales call: You need a repeatable process to understand needs, bridge the gap to their goals, and position your offer as the solution.
• Craft a no-brainer offer: Test offers (often $500-$1000 for initial digital packages) that provide massive value and solve a real problem.
• Fulfill digitally: Leverage platforms to deliver programming, guidance, and accountability effectively online (even if you're hands-on!).
• Scale with ads (when ready): Once your offer converts, leverage cheaper Facebook ad costs to reach more ideal clients.
• Long-term benefit: Building a digital arm now creates a scalable asset for your business moving forward.

🧠 Pro Tip: Don't just market "telehealth." Nobody buys telehealth. They buy solutions to their problems. Focus your outreach, content, and sales calls on understanding their specific pain points and goals, and clearly articulating how your specific digital offer provides the outcome they desire.

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If you want to jump on a free 45-minute call to strategize how you can implement this in your business, head over to physicaltherapybiz.com/call and grab a time that works. Let's figure this out together. Thanks for listening!