The Joe Pomp Show A Conversation with Sorare CEO and Founder Nicolas Julia
Feb 20, 2025
Nicolas Julia, CEO and co-founder of Sorare, shares insights into his groundbreaking fantasy sports platform, which allows fans to trade officially licensed player cards. He discusses Sorare's journey to securing celebrity investors and partnerships with major leagues, including MLS's new marketplace for 2025. The conversation dives into the surge of sports gaming in the U.S., strategies for athlete engagement, and the growing excitement for soccer in America. Julia's vision illustrates the future of sports collectibles and community-driven gaming.
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Early User Acquisition
- Sorare's initial users were found within crypto and sports communities through direct engagement, like Zoom calls.
- Nicolas Julia personally reached out to individuals interested in CryptoPunks and sports, explaining the platform's unique value.
Securing League Partnerships
- Sorare secured partnerships with major sports leagues, becoming an equity holder to foster long-term relationships.
- They convinced leagues that new commercial deals like Sorare's would become significant revenue streams, offering new user reach.
Fundraising Strategy
- Start fundraising with local VCs, then demonstrate market fit and growth to attract larger investors.
- Onboarding athletes like Gerard Piqué and Serena Williams can play crucial roles in closing deals and building partnerships.