The Joe Pomp Show
A Conversation with Sorare CEO and Founder Nicolas Julia
Feb 20, 2025
Nicolas Julia, CEO and co-founder of Sorare, shares insights into his groundbreaking fantasy sports platform, which allows fans to trade officially licensed player cards. He discusses Sorare's journey to securing celebrity investors and partnerships with major leagues, including MLS's new marketplace for 2025. The conversation dives into the surge of sports gaming in the U.S., strategies for athlete engagement, and the growing excitement for soccer in America. Julia's vision illustrates the future of sports collectibles and community-driven gaming.
30:06
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Quick takeaways
- Sorare's innovative model merges traditional fantasy gameplay with blockchain technology, allowing players to trade licensed cards and maintain ownership.
- By securing partnerships with major sports leagues, Sorare enhances its credibility and expands its user base, aligning mutual interests for growth.
Deep dives
The Success of SoRare
SoRare has emerged as a prominent player in the fantasy sports industry by combining traditional gameplay with blockchain technology, enabling users to trade officially licensed sports cards. This innovative platform differentiates itself from traditional fantasy games by allowing users to maintain ownership of their cards across seasons and trade them freely, adding an element of strategy and economic investment. Players can participate in competitions using their owned cards, winning cash prizes and unique experiences based on player performance. The game's unique model has facilitated significant user engagement and positioned SoRare among Europe’s most successful sports startups, achieving substantial funding and revenue growth.
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