Innovative Marketing Strategies in Sports Partnerships

Today’s episode features a conversation with Sorare CEO and co-founder Nicolas Julia. Sorare is one of the most successful European sports startups of all time with five rounds of funding, including a $680 million Series B and hundreds of millions of dollars in annual revenue. Nicolas and I discuss Sorare’s founding story, how the company landed so many celebrity investors, Sorare’s licensing strategy with professional sports teams and leagues, the recent launch of MLS Marketplace for the 2025 season, and much more. Enjoy!

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