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Learning From Others

Mike Samuels: $170 Million in Sales Through Copywriting

Dec 7, 2020
Copywriting genius Mike Samuels shares insights on the importance of persuasive copywriting and strategies for disqualifying audiences. He discusses the value of research, testing, and gathering feedback for email marketing. Mike also debunks copywriting myths about exaggerated value stacking and unrealistic scarcity. Learn how scarcity and crossroads positions can be used effectively in copywriting, and discover a bizarre sales engagement involving trips to experience Peruvian jazz.
30:08

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Compelling copywriting and disqualifying audiences are equally important in driving sales through the written word.
  • Researching target audience values and unique selling propositions is crucial for effective copywriting.

Deep dives

The Importance of Compelling Copywriting

Mike Samuels, a renowned copywriter, highlights the significance of compelling copywriting in driving sales. He discusses the art of persuasion and positioning through the written word. Samuels emphasizes the need for research to understand the target audience's values and unique selling propositions. He also stresses the importance of disqualifying audiences who may not be the right fit for a product or service. Additionally, he shares his preference for emails as they offer a mix of value and lower stress compared to sales pages.

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