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Mike Samuels: $170 Million in Sales Through Copywriting

Learning From Others

CHAPTER

Scarcity, Crossroads Position, and a Bizarre Sales Engagement

Learn how scarcity and a crossroads position can be used effectively in copywriting to nudge customers towards making a decision. Discover a bizarre sales engagement involving trips to experience Peruvian jazz in Peru. The episode ends with the host thanking the guest and providing information on how to learn more about them.

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