
327 - "Middle Man" vs. Value-Added
Jan 8, 2024
Exploring the role of middlemen in agriculture, importance of adding value, challenges of determining consumer perceived value, possibility of subplanting middlemen through direct-to-consumer channels, challenges faced by farmers in agricultural retail, impact of technology on travel agencies and potential for technology-enabled cooperatives in agriculture.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 6min
Value-Added in Agriculture
05:32 • 10min
Middle Men, Value-Added, and the Challenges of Economic Sustainability
15:36 • 4min
Moving Up the Value Chain
19:48 • 11min
Bypassing Ag Retail: Challenges and Solutions
30:47 • 6min
Competition and Value in Agriculture
37:06 • 5min
The Impact of Technology on Travel Agencies and the Potential for Technology-Enabled Cooperatives in Agriculture
42:29 • 4min
Evolution of the Co-op System in Agriculture
46:11 • 11min
Website Promotion, Business Group, and Sponsor Ad
57:12 • 2min
