I'm very excited to welcome you to a brand new episode of The Wisenetix Podcast. As you probably already know, it's a communication channel where business and marketing leaders from the ag industry share their thoughts and experiences regarding our field and the world.

Our stop today is the dairies: I have the pleasure of talking with Peggy Coffeen, who grew up on a small-scale dairy farm in Wisconsin and has built an outstanding career in dairy communications for the past 15 years. She served as the editor for Progressive Dairy Publishing and is currently both the owner and host of the Uplevel Dairy Podcast.

Also, Peggy shares her fascinating journey with us, from her receiving an award as a child on a Dairy Quiz Bowl contest to her hosting a podcast. Along the way, we comment about how communication channels have changed over the years, the power that sharing our stories with our community has, what tips we have for productivity, and how many compartments the stomach of a cow has (sure, why not?).

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Peggy Coffeen

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

Current: Podcast owner and host at Uplevel Dairy; Owner and Founder at P'ri CBD
Past: Editor at Progressive Dairy Publishing; Dairy/Livestock Editor at Agri-View Newspaper; Marketing Consultant at Skyline Exhibit Resource

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

B.A., Agriculture Journalism (University of Wisconsin-Madison)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Peggy Coffeen: Telling our Stories | Ep. 04