Signe Holm - Driving Co-Sell Success with Microsoft

In this episode of Partnerships Unraveled, we sit down with Signe Holm, Partner Solution Sales Manager at Microsoft, to explore what it takes to drive successful co-sell motions between ISVs and Microsoft. Signe shares proven insights into seller-to-seller alignment, partner enablement, and leveraging Microsoft’s evolving marketplace strategy.

Channel professionals will gain valuable perspective on how to build trust with field sellers, localize go-to-market efforts for maximum resonance, and turn initial wins into scalable repeat business. Whether you're a partner marketer, channel lead, or ecosystem strategist, this episode offers pragmatic advice for deepening your alignment with Microsoft and accelerating co-sell success. Tune in to learn how small shifts in strategy can create a big impact across your indirect revenue programs.

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