Unhooked: Breaking Porn Addiction Podcast

25. The Ironic Rebound Effect: Why Suppressing Urges Can Make Things Worse (And What to Do Instead)

Apr 18, 2023
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ANECDOTE

Rigid Diet Leads to Binging

  • Jeremy Lipkowitz shared about working with a personal trainer who focused on strict calorie counting.
  • The rigid approach led to obsessive thoughts about food and binge eating when he slipped up.
INSIGHT

Ironic Rebound Effect Explained

  • The ironic rebound effect means suppressing urges can make them stronger rather than weaker.
  • Excessive focus on self-control ironically leads to worse behavior after suppression.
INSIGHT

Suppression Backfires Scientifically

  • Studies show that trying not to think about something actually makes you think about it more.
  • Participants told not to think about polar bears ended up thinking about them more than those told to think about them.
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