Dropping In With Charlie Houpert

The $26 Million Value Of Original Ideas | Ep. 137

Mar 11, 2022
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INSIGHT

Attention Is The Core Value Of IP

  • Intellectual property that captures sustained attention has enormous monetary value in today's attention economy.
  • Authors and creators often undercharge up front but accumulate huge downstream value via fan loyalty and extensions.
ANECDOTE

Brandon Sanderson Kickstarter Win

  • Brandon Sanderson revealed four secret books on Kickstarter and smashed records by leveraging fan goodwill.
  • Charlie joined the Kickstarter immediately after hearing how much value Sanderson had created for readers.
INSIGHT

Gatekeepers No Longer Decide Success

  • Removing gatekeepers has amplified creators' ability to capture value directly from audiences.
  • If you build deep goodwill with stories or games, you can monetize across formats without traditional distributors.
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