Women’s bodies have been a subject of taboo since ancient times in Indian societies. Women in rural areas have very little or no knowledge about their own bodies. Hence, they remain under-educated when it comes to menstrual hygiene as well.
While the developed nations have had access to menstrual hygiene products for many decades, rural women still rely on age-old practices to collect their period blood.
The Brand Called You brings you Jessamijn Miedema, a social entrepreneur who is working very hard to ease the pains of women. Jessamijn is breaking social taboos in India by not only educating the women about female hygiene and period health but also helping them receive the care they deserve.
About Jessamijn Miedema
- Jessamijn Miedema is the Co-founder of Eco Femme, a women-led social enterprise working to create environmental and social change by promoting menstrual practices that are healthy, dignified, affordable, and eco-positive.
The Brand Called You